The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ as they are riding the peak of cellular and online shopping. In fact, these disruptive systems are set to create revolution in the retail sector. Amongst each one of these new tech developments, image recognition offers been mapped out as the emerging technology which has the potential to generate the highest impact on sales.
With image recognition technology cellular apps, systems and additional software can identify customers from their facial features. In fact, this technology can also be used to identify different objects predicated on their features. Consequently the entire globe has turned into a shop windows for the customers where they can find direct hyperlink from the pictures of products published on a billboard or in mags acquiring them to the web site or physical area of a retailer. Consumers can have more personal encounter with this technology as it allows systems and software to respond to an individual. This enables the buyers to find as well as scan their desired products very easily and quickly, which in turn, help to bridge the gap between on-line stores and physical shops. The technology enables the devices and/ or website to be intuitive plus they react in an engaging way with the consumers. Actually, image recognition technology gets the potential to be an authentic driving drive for the retail environment.
In conditions of product interaction, image reorganization enables buyers to create visual searches for this products they select at their devices. They are able to enjoy a fully individualized mobile or on the web retail experience while sitting in front of a device. This image recognition technology actually helps it be easier for cellular and online customers to experience and connect to products. And each one of these can be carried out by just scanning the image on the smartphone or tablet. Several brands are already by using this technology for their online and mobile consumers to make product searching even more interactive and faster. In general, most of such applications allow buyers to snap retailpriceoptimization.com a picture of the merchandise and search the e-commerce/ m-commerce listing so when the photo fits a similar product, the effect is produced to the consumers.
With such technologies retailers now have enormous opportunities; nevertheless, the advantages of these technology are yet to be realized completely. In line with the recent market developments the experts possess opined that around 12% consumers are expected to be using picture reorganization technology by 2014. The retail sales as well will be significant up, thanks to these technologies. Image recognition technology also makes on-line transactions safer by enhancing the security perspective of on-line or mobile payme.